Based in Dargaville, Northland, New Zealand. Wild West Worcester (WWW) is a family-run business owned by Katie Le Noel, offering a range of seriously addictive sauces and relishes.
The business started from an old sauce recipe Katie got from her mother-in-law. For over 30 years, Katie has refined the original recipe to create a unique flavour that’s irresistible. She has been making her style of Worcester sauce for her large extended family and friends and when the demand got huge, she knew she was onto a winner.
The flourishing business now makes 3 award winning sauces and 2 very tasty relishes. “Once people taste it, they usually buy it” says Katie “and the feedback once they take it home and try it on their favourite foods is that it is “Seriously Addictive” Great things take time. With each hand made batch taking well over 10 months to make, ensuring mature and complex flavors.
As well as the Original Spicy Sweet Black Sauce, the Wild West Worcester range includes Hot Chilli Black Sauce, Ghost Pepper Hot Sauce, Sweet Beetroot Relish and the ever popular and super tasty Sweet Pickled Onion Relish, the base ingredients are the by-product of the sauce, so nothing is wasted!
The sauces have won awards from the World Hot Sauce Awards in the USA and the Mr Chilli Awards in Australia for the last few years and they have received a thumbs up from celebrity chefs Simon Gault and Big Moe Carson, The BBQ King which are grand prizes to the WWW team.
Wild West Worcester have featured in several New Zealand magazines and appeared on the Topp Country series with the Topp Twins. The Gold Medal Wine Club from California have chosen Wild West Worcester as their sauce of choice.
WWW is truly a family run business, where everyone has a part to play. Katie’s husband Kevin, a builder, built the custom kitchen where all the magic happens. He is also the mastermind behind the gift crates, product stands and anything else that needs making, which he does after work.
Katie’s daughter Dominique and son-in-law Henry and their four children; Riaz, Zion, Poppy and Billie; are also an integral part of the business. Katie (Nanna) does the cooking and bottling and the troops come in and label and package each and every bottle, and jar, by hand.
Everyone in the family is part of the WWW sales team and you will often see them at local markets and trade shows around the country.
The Wild West Worcester range is a perfect gift for the everyday bloke or the foodie in your family. Our sauces add an instant flavour boost to everything from fish and chips to steak, sausages, bacon and eggs to avocados on toast, marinades and of course its EXCELLENT in a Bloody Mary!
Wild West Worcester is fast becoming the go to bottle in pantry’s right across New Zealand. It is spicy, sweet and seriously addictive!